JustJules

JustJules: The Rise of Juliette Coley, a Gen Z YouTube Star​

Juliette Coley, widely recognized by her online alias JustJules, is a dynamic American YouTuber and digital content creator who has captivated millions with her vibrant personality and uplifting content. Born on August 29, 2009, in the United States, she has rapidly ascended the ranks of social media fame, becoming a prominent figure among Gen Z audiences.​

Early Life and Family Background

Juliette, affectionately known as Jules, is the eldest of five siblings: Jillian, Jovana, Jeremiah, and Jacob. Growing up in a nurturing environment, she developed a passion for gymnastics at an early age, which laid the foundation for her initial foray into content creation. Her family's support has been instrumental in her journey, often featuring in her videos and contributing to the relatable and wholesome atmosphere of her channel. 

YouTube Career and Content Evolution

Jules launched her YouTube channel, JustJulesC, in 2023, initially sharing gymnastics routines and tutorials. Her authentic approach and engaging storytelling quickly resonated with viewers, leading to a significant increase in subscribers. Transitioning from gymnastics, she expanded her content to include daily vlogs, lifestyle segments, and motivational shorts. One of her most notable videos, titled "You are AMAZING," features positive affirmations and has garnered over five million views, exemplifying her commitment to spreading positivity. 

Digital Presence and Influence

As of April 2025, the JustJules YouTube channel boasts over 4.3 million subscribers and more than 1,400 videos, reflecting her consistent engagement and diverse content offerings. Beyond YouTube, Jules maintains an active presence on platforms like TikTok and Instagram, where she continues to inspire a broad audience with her messages of kindness and self-love.

Personal Life and Advocacy

While Jules is deeply committed to her online endeavors, she also prioritizes her education and personal development. Balancing school responsibilities with content creation, she exemplifies the dedication and discipline characteristic of successful young influencers. Her advocacy for mental well-being and positive self-image resonates with her audience, fostering a supportive and inclusive community.​

Future Aspirations

Looking ahead, Jules aims to expand her brand and explore opportunities in entrepreneurship and philanthropy. Her vision includes launching merchandise lines and collaborating with organizations that align with her values of empowerment and positivity. With a solid foundation and a clear sense of purpose, JustJules is poised to continue making a meaningful impact in the digital realm and beyond.​

JustJules' journey from a passionate young gymnast to a celebrated YouTube star underscores the power of authenticity and resilience. Her story serves as an inspiration to aspiring creators and highlights the potential of digital platforms to effect positive change.